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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

  • Terence A. Shimp

5.00

2 ratings

Genres

  • Communication in marketing
  • Communicatie
  • Marketing
  • Ventes
  • Marketing direct
  • Sales promotion
  • Advertising
  • Publicité
  • Promotion
  • Direct marketing
  • Reclame
  • Communication en marketing
  • Business & economics
  • Advertising & promotion
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About the author

  • Terence A. Shimp

    5.00

    2 ratings · 13 works

Editions

  • Edition cover

    5th ed.

    Dryden Press

    2000

  • Edition cover

    6 edition

    South-Western College Pub

    July 2, 2002

  • Edition cover

    South-Western College Pub

    July 2, 2002

  • Edition cover

    6th ed.

Thomson South-Western

2003

  • Edition cover

    4th ed.

    Dryden Press

    1997