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Edition cover

Advertising, promotion & supplemental aspects of integrated marketing communications

  • Terence A. Shimp

2000

publish date

??

physical format

674

pages

Publisher

  • Dryden Press

External links

Goodreads

https://www.goodreads.com/book/show/4129077

Librarything

https://www.librarything.com/work/4129077

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