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Promotion management and marketing communications

  • Terence A. Shimp

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Genres

  • Communication in marketing
  • Sales promotion
  • Advertising
  • Direct marketing
  • Marketing
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About the author

  • Terence A. Shimp

    5.00

    2 ratings · 13 works

Editions

  • Edition cover

    3rd ed.

    Dryden Press

    1993

  • Edition cover

    Dryden Press

    1986

  • Edition cover

    2nd ed.

    Dryden Press

    1990

  • Edition cover

    Dryden P.

    1992