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Edition cover

Promotion management & marketing communications

  • Terence A. Shimp

1993

publish date

??

physical format

682

pages

Publisher

  • Dryden Press

External links

Goodreads

https://www.goodreads.com/book/show/4058663

Librarything

https://www.librarything.com/work/4058663

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  • Work cover

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