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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

  • Terence A. Shimp

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Genres

  • Sales promotion
  • Direct marketing
  • Communication in marketing
  • Advertising
  • Textbooks
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About the author

  • Terence A. Shimp

    5.00

    2 ratings · 13 works

Editions

  • Edition cover

    Cengage South-Western

    2013

  • Edition cover

    7 edition

    South-Western College Pub

    January 20, 2006

  • Edition cover

    I.S.ed edition

    South Western College Publishing

    July 19, 2006

  • Edition cover

Cengage Learning

2017

  • Edition cover

    Cengage South-Western

    2017