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Edition cover

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

  • Terence A. Shimp

January 20, 2006

publish date

Hardcover

physical format

629

pages

Publisher

  • South-Western College Pub

External links

Goodreads

https://www.goodreads.com/book/show/506396

Librarything

https://www.librarything.com/work/506396

Related works

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