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Edition cover

Introduction to advertising & promotion

  • George E. Belch,
  • Michael A. Belch

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Genres

  • Communication in marketing
  • Sales promotion
  • Advertising
  • Reclame
  • Ventes
  • Promotie (public relations)
  • Publicité
  • Promotion
  • Communication en marketing
  • Propaganda
  • Werbung
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About the authors

  • George E. Belch

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    1 ratings · 15 works

  • Michael A. Belch

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    1 ratings · 8 works

Editions

  • Edition cover

    3rd/Studnt edition

    Irwin Professional Pub

    November 1994

  • Edition cover

    2nd ed.

    Irwin, Richard D Irwin

    1993

  • Edition cover

    3rd ed.

    Irwin

    1995

  • Edition cover

    3 edition

    Business Pubns

    August 1996

Edition cover

Int Stu edition

Richard D Irwin

December 1992