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Edition cover

Managing brand equity

  • David A. Aaker

5.00

1 ratings

Genres

  • Brand name products
  • Intangible property
  • Management
  • Valuation
  • Reklame
  • Mærkevarer
  • Marketing
  • Brand
  • Branded goods
  • Produktpolitik
  • Produktforskning
  • Branding
  • Product policy
  • Brand names
  • Kvalitetsvarer
  • Product Line Management
  • Organization & administration
  • Economics
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About the author

  • David A. Aaker

    born 1938

    4.56

    9 ratings · 56 works

Editions

  • Edition cover

    Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International

    1991