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Edition cover

Managing brand equity

  • David A. Aaker

1991

publish date

??

physical format

299

pages

Publishers

  • Free Press

    ,

  • Maxwell Macmillan Canada

    ,

  • Maxwell Macmillan International

External links

Goodreads

https://www.goodreads.com/book/show/178286

Librarything

https://www.librarything.com/work/178286

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