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Edition cover

Brand leadership

  • David A. Aaker,
  • Erich Joachimsthaler

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Genres

  • Brand name products
  • Management
  • Sales & marketing
  • Product Management
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • United States
  • Marketing - General
  • Advertising & Promotion
  • Business & Economics / Marketing / General
  • Marketing
  • Merken
  • Merkartikelen
  • Merknamen
  • Strategie
  • Marques de commerce
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About the authors

  • David A. Aaker

    born 1938

    4.56

    9 ratings · 56 works

  • Erich Joachimsthaler

    0

    0 ratings · 3 works

Editions

  • Edition cover

    Free Press

    March 6, 2000

  • Edition cover

    Free Press

    2000

  • Edition cover

    Simon & Schuster, Limited

    2012

  • Edition cover

    Free Press

    2009

Edition cover

Free Press

2009