Blockquote "The Innovation Game has changed ..." Companies that don't innovate die. This is one certainty your company faces in this complex world. But how should your company innovate? Rather than relying entirely on internal ideas to advance the business, open innovation leverages internal and external sources of ideas. Rather than restricting innovations to a single path to market, open innovation inspires companies to find the best business model - whether that model exists within the firm or with an external one.
Based on the author's extensive field research, academic study, and professional experience Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through rich descriptions of the innovation processes of Xerox, IBM, Procter & Gamble, and other firms (Intel etc.), Chesbrough shows you the principles of open innovation in practice. This highly acclaimed book shows how open innovation can unlock true value in your company's ideas and technologies. Henry Chesbrough is adjunct professor at the Haas School of Business at the University of California, Berkeley. Blockquote [From the blurb]