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Edition cover

Competitive Marketing Strategy

  • John Czepiel

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Genres

  • Management
  • Marketing
  • Planificacion estrategica
  • Competition
  • Strategic planning
  • Administracion
  • Competencia economica
  • Technological innovations
  • Innovaciones tecnologicas
  • Mercadotecnia
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About the author

  • John Czepiel

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    0 ratings · 2 works

Editions

  • Edition cover

    Pearson Custom Publishing

    April 1995