This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
Genres
- Diffusion of innovations
- Social aspects
- Social change
- Social aspects of Technological innovations
- Study and teaching
- open_syllabus_project
- Technological innovations
- History
- Diffusion of innovations -- Study and teaching -- History
- Impact of science & technology on society
- Industrial applications of scientific research & technological innovation
- Popular science
- Social Science
- Business / Economics / Finance
- Sociology
- Sociology - Rural
- Advertising & Promotion
- Marketing - General
- Social Science / General
- General
- Diffusion of Innovation
- Diffusion <Wirtschaft>
- Diffusion <Soziologie>
- Innovatiediffusie
- Innovations
- Diffusion
- Étude et enseignement
- Histoire
- Criatividade
- Produtos novos
- Communication
- Diffusion de l'information
- Innovation
- Difusión de las innovaciones
- Estudio y enseñanza
- Historia
- Neue Technologie
- Kommunikation
- Diffusion (Soziologie)
- Diffusion (Wirtschaft)
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