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Life style and psychographics

  • William D. Wells

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Genres

  • Attitude (Psychology)
  • Market segmentation
  • Marketing research
  • Psychographics
  • Testing
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About the author

  • William D. Wells

    4.00

    1 ratings · 16 works

Editions

  • Edition cover

    American Marketing Association

    1974-01-01

  • Edition cover

    American Marketing Association

    1974