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Jan Tschichold

  • McLean, Ruari.

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German-born typographer Jan Tschichold (1902-74) revolutionized the field of graphic design with his bold, asymmetrical compositions, use of sanserif type, and exacting attention to detail. Inspired by the work of the Bauhaus, he proclaimed his personal philosophy through both his design work and a series of articles and books, including the groundbreaking Die neue Typographie (The New Typography) of 1928.

Tschichold, perhaps the most visible proponent of modern graphic design prior to World War II, eventually embraced a more classical sensibility, raising that to a new level of refinement. Today, Tschichold remains one of the most important figures in the history of graphic design, and every practicing designer owes a debt to his innovation.

Jan Tschichold: A Life in Typography offers a concise biography of this complex figure, accompanied by numerous annotated illustrations of his work. An excellent introduction for those unfamiliar with Tschichold's influential style, it also offers the experienced designer an outstanding collection of his wide-ranging designs.

Genres

  • 20th century
  • Bibliography
  • Biography
  • Book design
  • Exhibitions
  • Great Britain
  • History
  • Penguin (Firm)
  • Switzerland
  • Type and type-founding
  • Typographers
  • Graphic design
  • Letterheads
  • Avant-garde (Aesthetics)
  • Business announcements
  • Stationery
  • Designers
  • Switzerland, biography
  • Graphic arts
  • Layout (printing)
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About the author

  • McLean, Ruari.

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    0 ratings · 24 works

Editions

  • Edition cover

    Lund Humphries

    1975

  • Edition cover

    Lund Humphries Publishers

    1997

  • Edition cover

    David R. Godine Publisher

    November 1990

  • Edition cover

    1st ed.

    Princeton Architectural Press

    1997

Edition cover

New Ed edition

Lund Humphries

August 1, 1990