"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Genres
- Brand name products
- International business enterprises
- Political aspects of International business enterprises
- Public opinion
- Political aspects
- Political aspects of Brand name products
- Social aspects
- Corporations
- Business names
- Social responsibility of business
- Logo
- Commerce
- Management
- Valuation
- Propaganda
- Branding
- Radicalism
- Social change
- Conflict of generations
- Marketing
- Marketing, social aspects
- Marca registrada
- Marca de produtos
- Opiniao publica
- Aspectos politicos
- Empresas multinacionais-
- Entreprises multinationales
- Aspect politique
- Opinion publique
- Produits de marque
- Varumärken
- Politiska aspekter
- Multinationella företag
- Proteströrelser
- Generationskonflikter
- Konsumtion
- Sociala aspekter
- International business enterprises -- Political aspects
- International business enterprises -- Public opinion
- Brand name products -- Political aspects
- Brand name products -- Public opinion
- Entreprises multinationales -- Aspect politique
- Entreprises multinationales -- Opinion publique
- Produits de marque -- Aspect politique
- Produits de marque -- Opinion publique
- International business enterprises--political aspects
- International business enterprises--public opinion
- Brand name products--political aspects
- Brand name products--public opinion
- 303.484
- Brand name products--management
- Brand name products--valuation--management
- Hd2755.5 .k575 2000b
- 338.8/8
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