Abstract: An instructional text for teachers focuses on the effective use of media in teaching and on the unique characteristics of individual learners. The text is intended for use in conjunction with carefully planned classroom and laboratory activities. Topics include the systematic approach to teaching and its application; the learning process and the teacher's role; school learning objectives; instruction evaluation; teaching cognitive, affective, and motor skills objectives; teaching strategies; the role of instructional media; media selection; the uses of various media types; and characteristics of the instruction management model. A brief listing of audiovisual materials and resources is appended. Instructional component objectives and numerous exercises are given throughout the text. (wz).