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Work cover

Understanding the older consumer

  • Barrie Gunter

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Genres

  • Consumer behavior
  • Marketing
  • Older consumers
  • Aged consumers
  • Older people, economic conditions
  • Consumer education
  • Consommateurs âgés
  • Consommateurs
  • Comportement
  • Ouderen
  • Verbraucher
  • Alter
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About the author

  • Barrie Gunter

    4.00

    1 ratings · 113 works

Editions

  • Edition cover

    Routledge

    1998