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Work cover

Marketing strategy

  • O. C. Ferrell,
  • Michael Hartline

5.00

1 ratings

Genres

  • Case studies
  • Management
  • Marketing
  • Marketing Management
  • Business & Economics
  • Business / Economics / Finance
  • Textbooks
  • Business/Economics
  • Marketing - General
  • Business & Economics / Management
  • Management - General
  • Marketing, management, case studies
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1

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Currently reading

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About the authors

  • O. C. Ferrell

    3.88

    8 ratings · 96 works

  • Michael Hartline

    5.00

    1 ratings · 2 works

Editions

  • Edition cover

    South-Western College Pub

    Apr 06, 2004

  • Edition cover

    4 edition

    South-Western College Pub

    February 2, 2007

  • Edition cover

    2nd ed.

    Harcourt College Publishers

    2002

  • Edition cover

    4e [ed.].

    Thomson South-Western

    2008

Edition cover

Cengage South-Western

2021

  • Edition cover

    Cengage South-Western

    2012