Freakonomics revealed much about our society. Now,one of America's most respected economists reveals howindividuals can turn economic reasoning to their advantagein their daily life—at home, at work, even on vacation.Tyler Cowen explains how understanding the incentivesthat work best with each individual is the key to successfuland satisfactory daily interactions—from getting the kidsto do the dishes to having a productive business meeting,attracting a mate to fi nding a good guide in a foreigncountry. Discovering your inner economist, Cowensuggests, can lead to a happier, more satisfying life. Whatbetter carrot could you ask for?