"'Common diseases have their roots in life-style, social factors and the environment, and successful health promotion depends upon a population-based strategy of prevention.' This is the central theme of Professor Rose's personal and unique book, in which he presents his ideas drawn from many years of work on preventive medicine strategies. He explores the options for prevention, considering them from various viewpoints--theoretical and scientific, sociological and political, practical and ethical. He contrasts the individual ('high-risk') and population-based strategies of prevention, and offers the concept of health as an issue for populations and not just for individuals. The application of his ideas he illustrates by a variety of examples ranging from heart disease to alcoholism and road accidents."--BOOK JACKET. "Professor Rose, who has pioneered thinking on preventive medicine, has written an accessible book which will appeal to a range of readers, including clinicians, epidemiologists, public health workers, health service managers, and anyone who is concerned with the wider public issues of health."--BOOK JACKET.