"The book examines the experiences of the globalising Korean automobile industry, with particular focus on the Hyundai Motor Company (HMC), one of the most prominent of the new Korean multinational corporations. It provides an overview of the changing nature of the global automobile industry, before considering in depth the globalisation processes that the Korean automobile industry has undertaken."--BOOK JACKET.
Genres
- Automobile industry and trade
- Case studies
- Economic aspects of Globalization
- Globalization
- International business enterprises
- Management
- Korea, economic conditions
- Hyundai automobile
- Automobiles
- Études de cas
- Industrie et commerce
- Entreprises multinationales
- Gestion
- Mondialisation
- Hyundai (Automobiles)
- BUSINESS & ECONOMICS
- Industries
- General
- Economic aspects
- Kraftfahrzeugindustrie
- Internationalisierung
- Auto-industrie
- Internationalisatie
- Hyŏndae Chonghap Sangsa (Corée)
- Hyundai Motor Company
- Cas, Études de
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