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Edition cover

Basic Marketing Case Book

  • William D. Perreault,
  • E. Jerome McCarthy,
  • Stanley J. Shapiro,
  • Kenneth B. Wong,
  • J. E. McCarthy,
  • William D. Perreault Jr.

5.00

1 ratings

Genres

  • Marketing
  • Management
  • Marketing - General
  • Business / Economics / Finance
  • Sales & marketing
  • Export marketing
  • Gestion
  • Case studies
  • Marketingmanagement
  • Consumentengedrag
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About the authors

  • William D. Perreault

    5.00

    1 ratings · 28 works

  • E. Jerome McCarthy

    5.00

    2 ratings · 72 works

  • Stanley J. Shapiro

    5.00

    1 ratings · 15 works

  • Kenneth B. Wong

    5.00

    1 ratings · 5 works

  • J. E. McCarthy

    5.00

    1 ratings · 3 works

  • William D. Perreault Jr.

    5.00

    1 ratings · 1 works

Editions

  • Edition cover

    11Rev Ed edition

    McGraw-Hill Education

    November 30, 1992

  • Edition cover

    Irwin Professional Publishing

    December 1986

  • Edition cover

    McGraw Hill

    2004

  • Edition cover

    5th ed.

    R. D. Irwin

    1975

Edition cover

7th Canadian ed.

Irwin

1994

  • Edition cover

    10th ed.

    Irwin

    1990

  • Edition cover

    9th ed.

    Irwin

    1987

  • Edition cover

    11th ed.

    Irwin

    1993

  • Edition cover

    8th ed.

    R.D. Irwin

    1984

  • Edition cover

    6th ed.

    R. D. Irwin

    1978

  • Edition cover

    3d ed.

    R. D. Irwin

    1968

  • Edition cover

    10th ed. --

    Irwin

    1990

  • Edition cover

    N.e.of 13r.e. edition

    McGraw-Hill Education

    January 1, 2000

  • Edition cover

    14Rev Ed edition

    Mayfield

    February 2002

  • Edition cover

    4th ed.

    R. D. Irwin

    1971

  • Edition cover

    2nd ed.

    Irwin

    1964

  • Edition cover

    R.D. Irwin

    1960

  • Edition cover

    5th Canadian ed.

    Irwin

    1989

  • Edition cover

    7th ed.

    R.D. Irwin

    1981

  • Edition cover

    Rev. ed.

    R.D. Irwin

    1964

  • Edition cover

    1st Canadian ed. --

    Irwin-Dorsey

    1975

  • Edition cover

    3rd Canadian ed edition

    R.D. Irwin

    1983

  • Edition cover

    4th Canadian ed. --

    Irwin

    1986

  • Edition cover

    Rev. ed.

    Irwin

    1964

  • Edition cover

    8th ed.

    R.D. Irwin

    1984

  • Edition cover

    4th ed.

    Irwin

    1971