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Work cover

Essentials of marketing research

  • George S. Day,
  • David A. Aaker,
  • V. Kumar

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Genres

  • Marketing research
  • Recherche
  • Marketing
  • Einfu˜hrung
  • Lehrbuch
  • Marktonderzoek
  • Marktforschung
  • Marketingforschung
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About the authors

  • George S. Day

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    0 ratings · 52 works

  • David A. Aaker

    born 1938

    4.56

    9 ratings · 60 works

  • V. Kumar

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    0 ratings · 50 works

Editions

  • Edition cover

    Wiley

    November 16, 2001

  • Edition cover

    2nd, international ed. / V. Kumar, David A. Aaker, George S. Day.

    Wiley

    2002

  • Edition cover

    2nd ed.

    Wiley

    2002

  • Edition cover

    Wiley

    1999