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2025
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Edition cover

The psychology behind trademark infringement and counterfeiting

  • Judith Lynne Zaichkowsky

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Genres

  • Marketing
  • Brand name products
  • Industrial property
  • Law and legislation
  • Consumer behavior
  • Management
  • Imitation
  • Trademarks
  • Case studies
  • Merknamen
  • Imitatie
  • Propriété industrielle
  • Merkenrecht
  • Attitudes
  • Branding (Marketing)
  • Marques de commerce
  • Consommateurs
  • Droit
  • Markenpiraterie
  • Verbraucherverhalten
  • Consumentengedrag
  • Marketing, law and legislation
  • Stratégie de marque
  • Comportement
  • Imitation (Psychologie)
  • Études de cas
  • Branding
  • BUSINESS & ECONOMICS
  • PSYCHOLOGY
  • General
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About the author

  • Judith Lynne Zaichkowsky

    born 1951

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    0 ratings · 2 works

Editions

  • Edition cover

    Lawrence Erlbaum

    2006