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Mastering the art of corporate reinvention

  • Eddie Harrison

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Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty about crisis management, balancing long-term and short-term goals, and the differences between leading and managing.

Genres

  • Interviews
  • History
  • Chief executive officers
  • Industrial management
  • Continental Airlines
  • Honeywell Inc
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About the author

  • Eddie Harrison

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    0 ratings · 14 works

Editions

  • Edition cover

    Films for the Humanities & Sciences

    2002