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Work cover

Ratings Analysis

  • James G. Webster,
  • Patricia F. Phalen,
  • Lawrence W. Lichty

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Genres

  • Marketing research
  • Audiences
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About the authors

  • James G. Webster

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    0 ratings · 6 works

  • Patricia F. Phalen

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    0 ratings · 6 works

  • Lawrence W. Lichty

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    0 ratings · 6 works

Editions

  • Edition cover

    2nd edition

    Lawrence Erlbaum Associates

    February 2000