0
*
0
*
1450
2025
book-filter
Edition cover

The business of fashion

  • Leslie Davis Burns,
  • Nancy O. Bryant

0

0 ratings

"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--

Genres

  • Clothing trade
  • Fashion merchandising
  • Textbooks
  • Fashion & beauty industries
  • Fashion design
  • Sales & marketing
  • Industries - General
  • Business/Economics
  • Business & Economics
  • Business / Economics / Finance
Already read

0

people already read

Currently reading

3

people are currently reading

Want to read

27

people want to read

About the authors

  • Leslie Davis Burns

    0

    0 ratings · 6 works

  • Nancy O. Bryant

    0

    0 ratings · 1 works

Editions

  • Edition cover

    Fifth edition.

    Fairchild Books, an imprint of Bloomsbury Publishing Inc.

    2016

  • Edition cover

    Fairchild Books

    Feb 06, 2020

  • Edition cover

    2 edition

    Fairchild Books & Visuals

    April 1, 2002

  • Edition cover

    2nd ed.

    Fairchild Publications

    2002

  • Manufacturing
  • United States
  • Costume design
  • Textile design
  • Textile industry
  • Fashion
  • Edition cover

    Fairchild Publications

    1997

  • Edition cover

    Bloomsbury Publishing Plc

    2002

  • Edition cover

    Bloomsbury Publishing Plc

    2016

  • Edition cover

    Fairchild Books

    2020

  • Edition cover

    Fairchild Books & Visuals

    September 2007

  • Edition cover

    3rd ed.

    Fairchild Publications

    2007