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Marketing Management

  • Orville C. Walker,
  • John Mullins,
  • Jean-Claude Larreche,
  • Jr., Harper W Boyd

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    About the authors

    • Orville C. Walker

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    • John Mullins

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    • Jean-Claude Larreche

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    • Jr., Harper W Boyd

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    Editions

    • Edition cover

      McGraw-Hill/Irwin

      April 15, 2001