Frederick Lynch spent five years researching the diversity business from the inside - interviewing its principals, attending numerous sensitivity seminars, and studying institutions, such as the University of Michigan and the Los Angeles County Sheriff's Department, which have transformed themselves into virtual showcases of diversity.

However innocuous this movement appears from the outside, Lynch finds that it is much more than it seems. Corporations, government offices, and colleges spend tens of millions of dollars annually to hire outside diversity consultants, who promise to turn these institutions into utopian meccas; in the institution that has learned to "value diversity," all tension between men and women, blacks and whites, gays and straights will be purged.

But when these grandiose promises inevitably fall flat, the diversity merchants are expert in finding scapegoats.

Indeed, the diversity industry cites no studies or other evidence to back up its dubious marketing claims. Some diversity consultants allege that pursuing diversity enhances a company's bottom line. Others take an even more cynical approach, declaring a bogus moral authority by portraying their business as the heir to the civil rights movement.

Lynch persuasively shows how both of these postures work in concert to hoodwink thousands of American managers and CEOs into spending scarce resources on diversity patent medicines. This exhaustively researched, readable book effectively exposes the self-righteous, greedy, and ultimately ineffectual underside of the diversity business.