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Advertising and Promotion

  • George E. Belch,
  • Michael A. Belch

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    About the authors

    • George E. Belch

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      1 ratings · 15 works

    • Michael A. Belch

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      1 ratings · 8 works

    Editions

    • Edition cover

      4th edition

      Mcgraw-Hill College

      December 15, 1997

    • Edition cover

      McGraw-Hill

      Dec 11, 2007