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Work cover

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  • Susan Strasser

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Genres

  • Psychological aspects of Advertising
  • Consumers
  • Brand name products
  • Sales promotion
  • Advertising
  • Psychological aspects
  • History
  • Publicité
  • Aspect psychologique
  • Histoire
  • Consommateurs
  • Ventes
  • Promotion
  • Produits de marque
  • 85.40 marketing
  • Geschichte
  • Marketing
  • Werbung
  • University of South Alabama
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About the author

  • Susan Strasser

    born 1948

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    0 ratings · 11 works

Editions

  • Edition cover

    1st ed.

    Pantheon Books

    1989

  • Edition cover

    Pantheon

    August 18, 1990

  • Edition cover

    Smithsonian Institution Press

    1995