This is a history, and retrospective book, detailing the history of the company "Atari" from it's founding, until the video game crash in 1983. It also gives historical context about other computer and video game innovations through the years. For the book the author interviewed many people, and analyzes the company's business decisions. The book was originally published by the McGraw-Hill Book Company in 1984, at a price of $14.95. It was later revised a few years later.