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Work cover

Consumer behavior and marketing action

  • Henry Assael

3.00

4 ratings

Genres

  • Motivation research (Marketing)
  • Consumer behavior
  • Consumers
  • Human behavior
  • Motivation, Etudes de (Marketing)
  • Consommateurs
  • Marketing
  • Motivation research
  • Examinations, questions
Already read

7

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Currently reading

4

people are currently reading

Want to read

74

people want to read

About the author

  • Henry Assael

    3.00

    5 ratings · 14 works

Editions

  • Edition cover

    5th ed.

    South-Western College

    1995

  • Edition cover

    3rd ed.

    Kent Pub. Co.

    1987

  • Edition cover

    4th ed.

    P.W.S.-Kent, International Thomson Publishing

    1992

  • Edition cover

    6th ed.

    South-Western College Pub.

    1998

  • Edition cover

    2nd ed.

    Kent Pub. Co.

    1984

  • Edition cover

    4th ed.

    PWS-KENT Pub.

    1992

  • Edition cover

    Kent Pub. Co.

    1981

  • Edition cover

    5th ed.

    South-Western College Pub.

    1995