"The Internet is the premier business platform for deal making. Whether in reaching retail customers, arranging B-to-B procurement, selling stocks and bonds, or any of a host of other applications, harnessing the Internet to your business model opens tremendous opportunities." "As the art of the deal goes online, a little science helps to separate successful business models from those that fall by the wayside. Entrepreneurs, managers, and analysts have no better guide than this new book by leading economist and business consultant Robert E. Hall. Grounded in auction theory and pricing strategy, Digital Dealing provides a set of principles for the deal engines that power e-markets."--Jacket.