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Creative strategy in advertising

  • A. Jerome Jewler,
  • Bonnie L. Drewniany

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Genres

  • Advertising copy
  • Advertising layout and typography
  • Theory of music & musicology
  • Strategic Planning
  • Communication
  • Advertising layout and typogra
  • Language Arts & Disciplines
  • Business / Economics / Finance
  • Textbooks
  • Media Studies
  • Language
  • Industries - Media & Communications Industries
  • Advertising & Promotion
  • Business & Economics / Industries / Media & Communications Industries
  • Business & economics
  • Advertising & promotion
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About the authors

  • A. Jerome Jewler

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    0 ratings · 56 works

  • Bonnie L. Drewniany

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    0 ratings · 3 works

Editions

  • Edition cover

    Cengage Learning

    Jan 01, 2013

  • Edition cover

    8 edition

    Wadsworth Publishing

    May 4, 2004

  • Edition cover

    6th ed.

    Wadsworth Pub. Co.

    1998

  • Edition cover

    5th ed.

    Wadsworth Pub. Co.

    1995

  • Edition cover

    8th ed.

    Thomson/Wadsworth

    2005

  • Edition cover

    7th ed.

    Wadsworth

    2001

  • Edition cover

    2nd ed.

    Wadsworth

    1985

  • Edition cover

    Wadsworth Pub. Co.

    1981

  • Edition cover

    4th ed.

    Wadsworth

    1992

  • Edition cover

    3rd ed.

    Wadsworth

    1989

  • Edition cover

    Wadsworth

    1981

  • Edition cover

    7th ed.

    Wadsworth

    2001