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Work cover

Consumer Insights

  • Joseph W. Alba Editor

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Genres

  • Advertising
  • Research
  • Consumer behavior
  • Marketing research
  • Comportamiento del consumidor
  • Mercadeo
  • Aspectos psicológicos
  • Motivación
  • Verbraucherverhalten
  • Verhaltensforschung
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About the author

  • Joseph W. Alba Editor

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    0 ratings · 1 works

Editions

  • Edition cover

    Marketing Science Institute

    Oct 01, 2011