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Internet mercenaries and viral marketing

  • Mei Wu

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"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

Genres

  • Marketing
  • Viral marketing
  • Social media
  • Internet
  • Public relations
  • Marketing, social aspects
  • China, social conditions
  • Internet marketing
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About the author

  • Mei Wu

    born 1954

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    0 ratings · 1 works

Editions

  • Edition cover

    Business Science Reference, an imprint of IGI Global

    2014