"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
Genres
- Product management
- Case studies
- Brand name products
- Branding (Marketing)
- Brand choice
- Product management
- Marketing, case studies
- Produits commerciaux
- Études de cas
- Gestion
- Produits de marque
- Stratégie de marque
- Marques de commerce
- Choix
- BUSINESS & ECONOMICS
- Industrial Management
- Management
- Management Science
- Organizational Behavior
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About the authors