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Strategic Marketing for Health Care Organizations

  • Philip Kotler,
  • Robert J. Stevens,
  • Joel Shalowitz

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"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""--

Genres

  • Health services administration
  • Medical care, marketing
  • Social service
  • Medical care
  • Marketing
  • Marketing of Health Services
  • Methods
  • Consumer Behavior
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About the authors

  • Philip Kotler

    born May 27, 1931

    4.32

    160 ratings · 619 works

  • Robert J. Stevens

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    0 ratings · 5 works

  • Joel Shalowitz

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    0 ratings · 2 works

Editions

  • Edition cover

    Wiley & Sons, Incorporated, John

    2019

  • Edition cover

    Wiley & Sons, Incorporated, John

    2011

  • Edition cover

    Wiley & Sons, Limited, John

    2018

  • Edition cover

    Wiley & Sons, Incorporated, John

    2021

Edition cover

Wiley & Sons, Incorporated, John

2021

  • Edition cover

    Wiley & Sons, Incorporated, John

    2011

  • Edition cover

    Wiley & Sons, Incorporated, John

    2011

  • Edition cover

    Wiley & Sons, Incorporated, John

    2008