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Essentials of Services Marketing

  • Jochen Wirtz,
  • Christopher H. Lovelock,
  • Patricia Chew

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Genres

  • Service industries
  • Marketing
  • Marketing, management
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About the authors

  • Jochen Wirtz

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    0 ratings · 34 works

  • Christopher H. Lovelock

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    0 ratings · 37 works

  • Patricia Chew

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    0 ratings · 1 works

Editions

  • Edition cover

    Pearson Education, Limited, Pearson

    2021

  • Edition cover

    Pearson Education, Limited

    2008

  • Edition cover

    Pearson Education Canada

    2012

  • Edition cover

    Pearson Education, Limited

    2024

Edition cover

Pearson Education, Limited

2023

  • Edition cover

    Pearson Education, Limited

    2022

  • Edition cover

    Pearson Education, Limited

    2021

  • Edition cover

    Pearson Education, Limited

    2021

  • Edition cover

    Pearson Higher Education & Professional Group

    2017