"They stormed the beaches of Normandy and the islands of the South Pacific, but the exceptional generation of Americans that won World War II also produced the greatest group of business leaders of the post-war era. Harvard Business School's class of 1949 consisted mostly of military veterans who came to Cambridge thanks to the GI Bill. Molded by the hardships of depression and war, few 49ers sought fabulous wealth as an end in itself. Their conscientious leadership would forever change the course of American business." "By the standards of the go-go '80s and '90s, and today's corporate scandals, the values that defined the 49ers seem quaint; that wealth is created patiently, without cutting corners; that successful companies are those that make real things of real value; that integrity is an end in itself; and that greed is not good." "Those values guided the 49ers to the pinnacle of business success. Leading 49ers helped orchestrate a profound transformation of business in the decades after World War II: The rise of consumer products and services as a key engine of growth; the growing role of technology in spurring innovation and profits; and creative changes on Wall Street that leveraged wealth in extraordinary ways. From the heights of power - 28 percent of the class retired as CEO or president of his company - the 49ers shaped trends in nearly every sector of American business." "Among the legendary figures of the Class of '49 are Marvin Traub, who turned Bloomingdale's into a fashion trendsetter; James Burke, who built Johnson & Johnson into a household name; Peter McColough, whose Xerox Corporation spearheaded the personal computer revolution; and William Ruane, who helped bring "value investing" to Wall Street, creating one of the most successful mutual funds of all time."--Jacket.