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Profiting from uncertainty

  • Paul J. H. Schoemaker,
  • Robert E. Gunther

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The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.

Genres

  • Unternehmensplanung
  • Szenario
  • Management
  • Strategische Planung
  • Uncertainty
  • Unsicherheit
  • Strategic planning
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About the authors

  • Paul J. H. Schoemaker

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    0 ratings · 14 works

  • Robert E. Gunther

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    0 ratings · 9 works

Editions

  • Edition cover

    Free Press

    July 2, 2002