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Edition cover

Marketing across cultures

  • Jean-Claude Usunier

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Genres

  • Export marketing
  • Social aspects of Export marketing
  • Social aspects of International business enterprises
  • Social aspects
  • International business enterprises
  • Cross-cultural studies
  • Intercultural communication
  • Marchés d'exportation
  • Aspect social
  • Entreprises multinationales
  • Internationale marketing
  • Communication interculturelle
  • Interculturele communicatie
  • Export marketing--social aspects
  • International business enterprises--social aspects
  • Hf1416 .u85 1996
  • 658.8/48
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About the author

  • Jean-Claude Usunier

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    0 ratings · 22 works

Editions

  • Edition cover

    4th ed.

    Financial Times Prentice Hall

    2005

  • Edition cover

    3rd ed.

    Financial Times Prentice Hall

    2000

  • Edition cover

    2nd ed.

    Prentice Hall

    1996

  • Edition cover

    5th ed.

    Prentice Hall Financial Times

    2009