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Marketing Strategy and Competitive Positioning (6th Edition)

  • Nigel Piercy,
  • Graham Hooley,
  • John Rudd,
  • Brigitte Nicoulaud

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xv, 569 pages : 27 cm

Genres

  • Marketing, management
  • Business planning
  • Marketing -- Management
  • Target marketing
  • Marketing -- Gestion
  • Cibles (Marketing)
  • Business and Management
  • Marketingstrategie
  • Positionierung
  • Wettbewerbsstrategie
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About the authors

  • Nigel Piercy

    4.33

    6 ratings · 28 works

  • Graham Hooley

    0

    0 ratings · 10 works

  • John Rudd

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    0 ratings · 6 works

  • Brigitte Nicoulaud

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    0 ratings · 3 works

Editions

  • Edition cover

    Pearson

    Feb 12, 2017