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Principles of service marketing and management

  • Christopher H. Lovelock

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Genres

  • Service industries
  • Marketing
  • Management
  • Dienstleistung
  • Commercie˜le dienstverlening
  • Service industries, management
  • Consumer industries - general & miscellaneous
  • Industry profiles - general & miscellaneous
  • Marketing services
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About the author

  • Christopher H. Lovelock

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    0 ratings · 37 works

Editions

  • Edition cover

    Prentice Hall

    1999

  • Edition cover

    2nd ed.

    Prentice Hall

    2002