When you're losing, everything hurts. What do you learn when you fail? While people are usually ready to talk about their dreams, they are not well prepared to answer a question about their shortcomings. Most people don't like to talk about their mistakes and failures. When they do find themselves falling short, they say something trite, such as "Sometimes you win, sometimes you lose." The message is, "Hope to win, expect to lose, and live with the results either way." What's wrong with that? It's not how winners think! Successful people approach losing differently. They don't try to brush failure under the rug. They don't run away from their losses. Their attitude is never Sometimes you win, sometimes you lose. Instead they think, Sometimes you win, sometimes you learn. They understand that life's greatest lessons are gained from our losses if we approach them the right way. - Jacket.

Explores the most common lessons we learn when we experience loss and explains how to turn a set-back into a step forward by examining the eleven elements that make up the DNA of those who learn.