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Marketing Theory: Philosophy of Science Perspectives (American Marketing Association Proceedings Series)

  • Ronald F. Bush,
  • Shelby D. Hunt

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  • Marketing
  • Congresses
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About the authors

  • Ronald F. Bush

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    0 ratings · 21 works

  • Shelby D. Hunt

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    1 ratings · 10 works

Editions

  • Edition cover

    American Marketing Association

    1982