Finding that the old lion he is given in trade is totally useless except for his roar, Mr. Yowder attempts to capitalize on that one asset. Day in and day out, that lion roared on the average of three times an hour, and over a few weeks that adds up to a lot of lion roars. Up to now, selling lion roars was the only thing Mr. Yowder hadn't considered. But here he was with a lion that was really nothing but a live lion roar factory, so the best thing to do was to figure out how to sell lion roars.