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Consumer behavior and marketing strategy

  • J. Paul Peter,
  • Jerry Carl Olson

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Genres

  • Marketing
  • Consumer behavior
  • Consommateurs
  • Attitudes
  • Strategisches Management
  • Verbraucherverhalten
  • Consommateurs - Attitudes
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About the authors

  • J. Paul Peter

    4.00

    1 ratings · 30 works

  • Jerry Carl Olson

    born 1932

    0

    0 ratings · 4 works

Editions

  • Edition cover

    9th ed.

    McGraw-Hill Irwin

    2010

  • Edition cover

    5th ed.

    Irwin/McGraw-Hill

    1999

  • Edition cover

    5th ed.

    Irwin/McGraw-Hill

    1999

  • Edition cover

    4th ed.

    Irwin

    1996

Edition cover

7th edition

McGraw-Hill

April 2004

  • Edition cover

    8th ed.

    McGraw-Hill/Irwin

    2008

  • Edition cover

    3rd ed.

    Irwin

    1993

  • Edition cover

    5th ed.

    Irwin/McGraw-Hill

    1998

  • Edition cover

    6th ed.

    McGraw-Hill

    2002

  • Edition cover

    2nd ed.

    Irwin

    1990